Essay --

Introduction As my utility group has elect kingly Dutch gravel Public Limited Company, which is one of the worlds six major owned cover and gas public organizations, for discussing its win-win outline and corporate social responsibility (CSR) schema, an online game, CEO2, leave behind take part in this cross in order to build the opera hat win-win dodge for the chosen company such as reducing carbon dioxide emission turn raising the long term profitability. The biggest challenge in this industry is merging consumer demand with acceptable ecological impacts and producing electricity at competitive prices. Moreover, Shell oil spill in 2011 has listed as the worst spill in the United Kingdom waters in the past decade. (Harvey, 2011) and ca consumptiond stakeholders suspected its CSR strategy. Therefore, this report will analyze the win-win strategy by using the game offspring and address the companys CSR issues in relation to its CSR strategy.CEO2 Game & Win-Win strategyThe C EO2 games outcome is based on two rounds, we selected the best three options based on the options provided in round one. Firstly, install brand-new off-shore booster cable farms with decreasing 20 percent CO2 emission, which adding up to 20 percent generation capacity and off-shore wind farms is better than the traditional on-shore wind farms due to more space available, higher wind speed and lesser complaints by the neighbors such as noise issue. Secondly, Cooperate with a power system operator which uses to equip every private and industry customer with a smart meter. For example, smart meters would help consumers better manage their energy use and reduce their energy bill. Thirdly, retrofit existing plants which allowed improving efficiency at all existing power plants by on average 4 perce... ... risk.(ADN news, 2011) However, Shell only informed the public that the organization had taken the misfortune seriously with indicating regret and care, but not its emergency measur e.Conclusion In conclusion, Shells CSR strategy is lack of equilibrium between environmental and economic performances which led to lose the trust of the public, therefore, Shells CSR demand to improve. For example, media and NGOs as watch dog and integrators to rebuild the trust with the public to realise the company activities are environmentally, socially responsible and economically.Moreover, the organization could also change magnitude its investment in technologies such as using cameras to control the oil transportation process in order to ensure the incident will not happen again. Overall, the company may add a win-win strategy to its CSR strategy to improve its current CSR performance.