Case Study Report Essay Example | Topics and Well Written Essays - 2000 words

Case Study Report - Essay Examplealue of the Napster brand, and our revenues could suffer if we are non able to brinytain its high level of recognition in the digital euphony sector and c) We may not successfully develop new products and services (Napster, 2010). These have been chosen from the list as go awayd in the case.A set of recommendations have been set out for the company based on the above mentioned risks. Firstly, to improve the node retention and to use churn models along with customer relationship marketing to reduce the customer rubbing to a great extent. Secondly, it is advisable that the company considers a brand extension to be able to control up their market position and brand image.Napster has brought about a new brand and a actually useful programme for friends and family to share music online in a simpler and effective manner. The company was started in 1998 and 1999 by a young Shawn Fanning and the system was then known as Peer to Peer. Although the comp any only operates within United States, the company was a big hit among the customers and there was a clear interest in people across the world as this was a very effective way of sharing music online. However, the success of the company was short lived and the company was faced with a number of lawsuits by the recording companies and others.The main station of this wallpaper however is to focus on the marketing techniques and marketing mix of the company and to rate the companys marketing mix. The paper will deal with each of the 7 Ps of marketing and will evaluate the companys performance based on the same. Also the paper will develop strategies for the company to be able to deal with the perceived risks and will help provide recommendations to the company. The next section will deal with the evaluation of the marketing mix used by the company.The aim of this section is to discuss the 7 Ps of marketing and the position of Napster in the markets based on the 7 Ps. The section p rovides a clear analysis of the